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RQ. Not showing FSBO’s
Your home must be listed by a REALTOR® in
order to be included in the Multiple Listing
Service (MLS). The MLS is a massive database
of homes, that is now available to the
public in most states via the Internet.
According to the National Association of
REALTORS® the majority of buyers find their
REALTOR® and their home using the MLS.
Statistics show 86% of buyers use a real
estate agent during their search, 75% of
buyers bought their home with the assistance
of a REALTOR®, and 83% of sellers sold their
home with the assistance of a REALTOR®*.
Most REALTORS® are hesitant to show buyers
“for sale by owner” (FSBO) properties
because they risk not getting paid. Why
limit yourself to the small percentage of
buyers not using a REALTOR®?
AA. Is not showing FSBO’s unethical?
Yes, it is true that the Multiple Listing
Service (MLS) currently serves as the
gatekeeper for marketing residential real
estate. It is true that your home must be
listed by a REALTOR in order to be included
in the Multiple Listing Service (MLS).
Conventional REALTORS would never tell you
this:
REALTORS only have to fulfill minimum
brokerage requirements as outlined in the
listing contract. This list of minimum
brokerage requirements is unbelievably easy
to accomplish if you are on top of
technology.
Real Estate á la carte is a value broker
and believes in proving a, you get more than
you pay for, service. If a REALTOR refuses
showing a For Sale By Owner (FSBO) for fear
of non-compensation then that REALTOR is
lying to you about other things. A REALTOR
is a REALTOR because they pledged to honor a
code of ethics. It does not seem very
ethical for a REALTOR to make their client
sign a buyer’s agency contract and then not
show them everything on the market available
for sale. FSBO’s are usually better deals
because they cut out 3% commission by
showing the house themselves. FSBO’s will
almost always cooperate with buyer’s agents.
Brokerages may discourage their agents from
showing FSBO’s because they only want their
agents to show listings in their office to
try to get all 6% of the commission. Real
Estate á la carte brokers offer their
services by the hour. You see anything you
want to see with no contract. Real Estate á
la carte brokers are knowledgeable real
estate professionals, landlords, and
investors. With Real Estate á la carte you
get what you pay for.
RQ. Saving Valuable Time
The process of attracting buyers, being
available to show your house, providing
property disclosures and making the sale
requires many hours of work. In addition, if
you are not well versed in writing real
estate contracts you risk having legal
issues. Why spend your valuable time when a
REALTOR® can do it for you and do it more
efficiently? They are well worth the fee you
pay at closing.
AA. What is your time worth? Does it take
more time to sell a more expensive home?
Real Estate á la carte believes that If
you sell your home FSBO you can save up to
10%, here’s how. You pay your REALTOR up to
6-7% and you credit your buyer closing
costs, drop your price because somebody
didn’t accurately price your home, and incur
carrying costs in the form of mortgage
interest, insurance, taxes, utilities, etc.
The brokers at Real Estate á la carte look
to help you sell your home starting at a
little less than $300 bucks. If you would
like to spend more, that is up to you. Real
Estate á la carte brokers offer their time
and expertise on an hourly basis so you can
develop a comprehensive marketing plan for
your home. As for legal issues…Real Estate á
la carte offers contract services on a
document fee basis. Your transactions are
insured just the same as if you were listed
with a conventional brokerage.
The issue of “well worth the fee you pay
at closing” is totally bizarre.
How much do you make? A real estate
brokerage that lists and sells your house
for 6% stands to make $6,000.00 per
$100,000.00 of sales price.
Sell your home for $500,000.00 and the
brokerage could take $30,000.
Real Estate á la carte asks again…How
much do you make? What do you drive? Sell
your home yourself and treat yourself to a
brand new convertible or SUV paid for CASH
with the money you saved marketing and
selling your own home with the assistance of
Real Estate á la carte!
RQ. REALTORS Price Your Home
Competitively
Sellers may be aware of a few nearby
homes that have sold, but they don't have
access to the area market data nor do they
possess any professional knowledge of real
estate transactions. A REALTOR® will utilize
a Competitive Market Analysis (CMA) which is
an invaluable tool when pricing property.
AA. Real Estate á la carte provides (CMA)
Competitive Market Analysis for as little as
$50 bucks!
This topic is loaded with bologna.
EVERYONE HAS ACCESS TO THE AREA MARKET
DATA…THE INFORMATION IS PUBLIC KNOWLEDGE Let
Real Estate á la carte show you what someone
paid for their home and when they bought it.
Hire a Real Estate á la carte broker to
provide you with not only a CMA but links to
tons of websites that REALTORS don’t want
you to know about. Real Estate á la carte
sells their intellectual capital by the hour
or by the project. Real Estate á la carte
brokers want to be your invaluable, yet
affordable, Real Estate Solution.
RQ. Contracts and Disclosures
A REALTOR® knows how to complete the
required contracts, forms and disclosure
statements necessary for each sales
transaction. All of the legal documents must
be completed properly and in a timely
manner. REALTORS® are very familiar with the
process and can ensure it goes smoothly. You
can also take advantage of an agent's
expertise to make sure that you don't sign
anything that is not in your best interest
and prevent legal trouble after the sale.
Nearly one third of FSBO sellers felt
understanding and completing the necessary
paperwork was the most difficult task when
selling a home themselves*.
* According to the 2003 NATIONAL ASSOCIATION
OF REALTORS®
Profile of Home Buyers and Sellers.
AA. Contracts and Disclosures
It takes about 4 days of internet school,
$500 bucks, and passing a simple test to
become a REALTOR licensee. Real Estate á la
carte brokers have invested, bought, sold,
and leased tens of millions of dollars worth
of residential, commercial, and investment
property in the last couple of years.
The first thing a REALTOR is going to
tell you when you have a problem or don’t
understand the contract is that you should
consult an attorney.
At the top of REALTOR forms it says that
these documents have legal consequences if
you don’t understand them you need to
consult and attorney. Ever try to call your
REALTOR with a problem after a purchase or
sale? REALTORS are in the business for an
average of 8 months. The odds of you getting
help after the sale are not in your favor.
Get a deal and get Real Estate á la carte to
draft you a contract and set you up to
close. It’s that easy.
RQ. Make More Profit with a REALTOR
It pays to use a real estate agent! A
typical FSBO home sold for $175,000 when
sold by a REALTOR®, compared to $145,000
when sold by the owner*. Even with a
commission, the seller made significantly
more money.
* According to the 2003 NATIONAL
ASSOCIATION OF REALTORS®
Profile of Home Buyers and Sellers.
AA. Make More Profit with a REALTOR
Real Estate á la carte brokers are
REALTOR’s. If it is true that “even with a
commission, the seller made significantly
more money” then by using a REALTOR that
doesn’t charge a commission, you would stand
to make even more money, right?
RQ. If you don’t use a REALTOR will
buyers “low ball” you?
Sellers have an emotional attachment to
their home and may only emphasize the
features they consider most desirable.
However, as trained professional, a REALTOR®
is more attuned to the buyers' needs and
will highlight the most appealing features
to each buyer. A REALTOR® also insulates you
from potential buyers who try and under cut
your price. Plus, many buyers feel
intimidated when dealing directly with the
seller.
AA. News Flash!!! Doesn’t it seem like
buyers ALWAYS offer 6% less than the
purchase price?
Real Estate á la carte brokers go over
comparable sales right there next to your
side. Many sales prices have been
manipulated the last couple of years due to
“creative financing”. Many REALTORS do not
know what the actual bottom line is. The MLS
does not account for credits to the seller
nor does the MLS account for a seller carry
back. A seller carry back occurs when the
seller holds the buyer’s down payment. This
results in the seller having a second
mortgage due them; however, if the buyer
pays…great. If the buyer doesn’t pay…Good
luck getting your REALTOR to get the money
for you.
RQ. A REALTOR® Qualifies Buyers with Pre-Approvals from a Lender
Using a REALTOR® can save you the
headache of dealing with unqualified buyers.
REALTORS® are experienced in dealing with
pre-qualifications and can help you avoid
wasting time in negotiations with buyers who
cannot afford your home. Buyers seek
assistance with obtaining a mortgage that
best suits their needs. A REALTOR® is
associated with a multitude of lenders and
can help expedite the sale process by
assisting a buyer with appropriate
financing.
AA. What does it take to get a Pre-Approval letter from a lender?
The lending and insurance industries are
about the only two industries with more
unqualified people working in them than the
real estate industry. News Flash!!! A Pre-Approval letter from a mortgage broker
should not give you the security many
REALTORS believe you should feel as a
seller. There are so many unqualified
mortgage brokers out there who will issue a
pre-approval letter to just about anyone.
Mortgage brokers seem as inexperienced as
some REALTORS these days. A Pre-Approval
letter means a little more if it comes from
the buyers banking institution. You are
never in the clear until the funds transfer.
Funds are usually not even clear to close
until a couple days before the scheduled
close date. REALTORS can’t do anything about
the mortgage broker not showing up with the
buyer’s funds to close.
RQ. REALTORS® are Experienced Negotiators
Many sellers are hesitant to bargain with
buyers or are just uncomfortable with
negotiating. REALTORS® are experienced
negotiators and can be a powerful ally when
negotiating a contract with a prospective
buyer. Your REALTOR® will help you obtain
the highest price for your property, review
all of the terms and conditions stated in
the contract, assist you with inspection
reports and coordinate all the closing
details.
AA. The commission just gets in the way
and aggravates everyone. Why does it seem
like buyers always offer 6% off the asking
price of your house?
While it is true that some REALTORS are
experienced negotiators, the fact remains
that it costs about $500 bucks and 4 days of
internet multiple choice questions to get
your real estate license. When the market
gets soft brokerages need to fill their big
expensive buildings with warm bodies. If the
market is soft enough, any body will do. If
the average REALTOR does 2 deals a year than
how can the average REALTOR be experienced
with anything other than getting frustrated?
It is in a REALTORS best interest to tell
you to take any offer they think will close.
After all, REALTORS don’t get paid unless a
deal closes. At 6% commission and typical
commission splits of 50/50, a REALTOR makes
as little as $150 bucks less for every
$10,000.00 dollars less you as a seller
accept as a sale price. If there is no deal,
the REALTOR makes nothing.
Example:
Sales Price $100,000.00
Listing Agent Commission $1,500
Sales Price $90,000.00
Listing Agent Commission $1,350
You take $10,000.00 less but your REALTOR
only takes $150 less. OUCH!!!
If there is no sale your REALTOR gets
ZERO. They will tell you to take $90,000.00,
especially if your listing agreement is
about to expire. REALTORS know that if you
hire Real Estate á la carte and drop the
price $5,000.00 you will sell your home and
pocket more money. |
